Posts Tagged ‘avertiser’

How to write good advertising content?

December 30th, 2009 redsplanet

To write successful advertisement content is to catch the attention of the customer at first sight as they flicker though the brochures and fliers like they flip through a magazine and not how they will read books with concentration. It need not be necessary that the customer reads each and every line of the advertisement; hence, each line should be effective and should pass out a message. So it’s not only necessary to write logical matter, but it should also be creative enough.

Firstly, only relevant and specific matter should be written in the ad. Some content writers fear missing out information and write as much as they can. This will only disinterest the customers more and space will be wasted. The writing style should be related to the type of flier or brochure that is to be written. Its usual for the reader to read skipping lines in between and there is a possibility that they will read it from bottom to top. It always helps to use words that sell. But still, the content should be properly organized with the heading at the top, body in the middle and conclusion at the end. The main points can be written as sub-headings, in bold font. The body following the sub-heading should discuss the sub-heading and if it is related to any other sub-heading, even those points should be discussed. If the product is to be discussed from the technical point, it should not be so technical that it sounds like a foreign language to a common man.

Chucking is another technique that can be used. Chucking is writing small stories with conclusion at the end. They can either have or not have connection between themselves. Its better if they aren’t connected, because it won’t require the reader to go back to a previous chunk in order to understand the present chunk he is reading. This works quite well when there are pictures in the advertisement and the chunk illustrates the picture. The two-dimensional picture is speechless unless some well-chosen words talks about it and motivates the customers. Obviously, while chucking, sub-headings can be used to let out critical information. Another point to be considered is the product or company about which the content is based on. Suppose if the brochure is related to a corporate, the style of writing should be formal. (more…)

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Advertising in Yellow Pages

December 27th, 2009 redsplanet

Some people believe that yellow pages do not receive response like other advertising methods do and this is true to some extent but not in totality. When talking about traditional yellow pages, there sure is a decline in number of people opting for advertising in it. According to a recent report, even the most attractive advertisement in a particular section is not getting the response from callers like they used to get before. On the contrary, the prices of placing ads in directories are on a rise, which speaks a different, story altogether.

In reality different categories are witnessing different rates of decline. Like the lawyers category is seeing the maximum decline, where as emergency service provider’s section has the same call rate. And sections like mobile phones, real estate and furniture are seeing a rise due to the increasing customer demand. Altering the size of the advertisement or changing the look cannot do wonders any more.

Experts suggest that relying on yellow pages to get customers isn’t enough. Other options should be considered as well along with it. With the Internet reaching every home, nearly half of the Internet users use the net everyday. They prefer to buy stuff online, from the comfort of their homes. Research should be done on the Internet to get reviews about the product. People, who don’t usually shop online, also are also opting to shop online as information is provided at the click of a mouse. It is easier for people to trust as customers who used the product give their feedback about the product after using it.

A relatively newer concept is the yellow pages going online. The good thing about them is that they are updated frequently unlike the printed directories and can be viewed from any part of the world. According to researches conducted, the response increased by twenty five percent every year. So those who are interested to invest in yellow pages advertising can think of going online. Directories are submitted to search engines, which on typing a keyword or phrase bring the results. Small and local businesses, too, can land on the pages brought by the result. The cost of creating a website can be saved if all the relevant information about the company is included in the online yellow pages. Look out for the date to renew the directory listing, and if there is a need to change the advertisement, it is not a big problem on online yellow pages. Some starter websites offer to place advertisement in their yellow pages for free. Search out for such websites on the Internet. (more…)

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Low Cost Advertising

December 21st, 2009 redsplanet

There is no better advertisement campaign that is low cost and also successful at the same time. Great business ideas when utilized effectively can save lots of money. This is not only easy for those who work full-time as an advertiser, but also for those who work from home.

Advertising from home is also a low cost option, which involves making and distributing fliers. Usually potential customers will visit home for business dealing. Print good amount of fliers and give it to anyone who is visiting home like family, friends, mailman, etc. Business cards can also be distributed. Few selected people can be given sample of the product. For those who work outside home, employ college students to distribute fliers at supermarkets, community centers, or malls, especially on weekends, when there is a rush.

Spread the word by the mouth. Talk to everyone about the product and ask them to talk about it to others. It’s a very powerful tool to increase the network and doesn’t even cost anything. When receiving a casual call from family members and friends, don’t forget to tell them about the latest events, discounts and promotions and ask them about what they are up to. If the parties are into the business, it won’t hurt to promote each other. Joint ventures can be started with trustable people of the same trade. The only cost that will be incurred during the whole process is of printing fliers. For a better quality, professional can be hired to design them, as they will be able to play with colors and write motivating material.

Most of the businesses have company bulletin board that they use to put up company’s latest news. Fliers and business cards can be tacked on such bulletin boards. But before doing so, check out with the human resource department before placing the information as most of the HR departments make it compulsory to consult them.

Parents are required to be in regular touch with the teachers to know about the progress of the child and they have meetings from time to time. Do not miss this opportunity and spread the word. Hand them the business card and fliers personally at the meeting, instead of just giving the contact number. (more…)

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