Most people do not realize it, but one of your first and most important business decisions can be to collect the name of your company. Big name that attracts customers, who can really give the feet of business in terms of starting Buzz. Do you think, Google would have created a fanatical sense, it has a name like search U.S.? If you’re not a creative type, and then bring in other countries, to help you name your child. Working with a group of advisers, family, or even just some business-savvy friends, but not entrust this task quite differently, and especially not a stranger, or some internet company naming. Naming a company is not going to understand your business or you know.
If this is your business this should be the name that you like, and that links to your unique value proposition and personality of your company. People will ask you where you came from with your name. This can be an excellent opportunity for you to say something really brilliant and memorable, choose a name that allows you to take advantage of this opportunity. If you are conservative, not convinced of something wild that makes you uncomfortable and if you’re funny, do not go conservative just because everything in your industry. The collection name must happen over time, not the day or hour. Forcing creativity rarely works, so give yourself and your team time to penetrate it. A series of brainstorming sessions, until you get comfortable and talk about excitement, vision, hearing and hold a specific name of business. During these sessions, “brainstorming” You have to work through these eight rules for selecting the company name:
1) be distinctive and memorable, but easy to spell and pronounce.
Your potential customers should be able to easily remember your business name. Nevertheless, they also must be able to find it easily, if they seek it in the phone book, directory or the Internet. Thus the choice of company name, such as “Phorgetmeekknot” is not a good idea. While we usually encourage the unique, we also offer you a unique, will not be difficult writing. Your company name should also be easy to pronounce, so, for example, we do not recommend to our clients mainly American clients using French words or names.
Test: If someone said about your business on the radio, would people be able to remember it, spell correctly and easily transfer it to the Dotcom correct spelling of addresses to surf at other times during the day? A good name is something that can be called by radio or telephone, without any explanation. Great name it, and memorable.
2) an attractive name of the business needs a visual element.
What came to mind when you read “Phorgetmeekknot?” Most people will not do to themselves when they read the name. As a rule, strongly we wired to “see” images when we read or hear the language. The inclusion of visual elements in the name of your company can be a powerful aid in the memory book and a powerful advertising tool. So you want your business name to have a strong visual element.
3) attractive name of business should have a positive connotation.
Many words suggest that the original meaning and emotional significance. Literally can be a positive, neutral or negative, depending on the emotional associations that people usually do. A classic example is the difference between “mother”, which has a very positive literal meaning and “mother”, which has a neutral color. It would be useful to your company name Iris mother, when my mother Iris has a positive main proposals.
When you create the name of your company, you need to choose words that suggest positive values that people will associate with your business while making sure that these values are appropriate for your business. So, not the name of your business Cookies Dad, if you’re going to sell tofu.
4) an attractive name of the business should hint at what you do.
You must be sure that your new name of the business gives your potential customers, some tips on what you really are. Therefore, almost all banks have the word “bank” in the title, and bars include words such as “Pub”, “Beauty” or even “Bar” in their titles. (more…)