To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular.
There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:
1. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.
2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this. (more…)
Archive for June, 2009
3 Things You Must Do Before You Submit To Article Directories
June 29th, 2009 
redsplanet 
Posted in Business 
Tags: Business, Business basic, seo business, Start to business, Tips Businnes 
Comments OffWriting the Resource Box so it Makes People click
June 25th, 2009 redsplanet The internet is the information highway, this phrase has been used so may time it should be nominated for the Internet Cliché Award. People that go to the internet are subdivided into groups, but generally, they are out to search information. Whether for gaming, business, fun or anything else the internet has provided us with information that has proved to be very beneficial.
Through the recent years many people have learned the secrets of Search Engine Optimization. More and more sites have seen the effects articles have done for the traffic of their sites. Some have even created sites devoted entirely to providing articles that could be read by their website visitors and have links that could lead to many sites that are related to the topics and subjects of the articles.
For example, the sites may feature many articles about a whole lot of topics. As a website visitor reads the articles they have searched for, they can find at the end of the article a resource box that can be clicked on to link them to the site that has submitted the article. Of course the article would be in relation to the site. Lets say if the article is about rotating the tires, the resource box may lead to a link to a site that sells tires or car parts.
A resource box is what you usually find at the end of an article. They will contain the name of the author, a brief description of the author, a brief description of the sponsoring site and a link. If a reader likes what they read, they would have the tendency to find out where the article came from to read more. The resource bow will be their link to the source of the article and this will entice them to go to the site and do some more reading or research for the subject or topic they are interested in.
But like the article itself, the resource box must also be eye-catching to demand the attention and interest of the reader. While the resource bow encompasses only a small space, providing the right keywords and content for your resource box will provide more prodding for the reader to go to your site.
Now we know what resource boxes are, what are the benefits of having a good resource box? Mainly its driving traffic to your site. Many sites would allow articles to be placed in their sites because they can make use of the articles to fill their pages. They also get affiliation with other sites that can be beneficial for them as well. For the sponsoring site, when you get people to click on your resource box, you generate traffic that can be counted upon as potential customers.
So what would be a good content for your resource box? Basically it is keywords, learning about the proper keywords that people are mainly searching for. There are many tools you can find in the internet that can help you in determining what keywords to use. (more…)
The idea of a business plan competition first started in 1980 on the initiative of some MBA students in Texas and received great popularity. Such events occur once a year and enjoy great prosperity contestants, which greatly increases their competitiveness.
June 25th, 2009 redsplanet The idea of a business plan competition first started in 1980 on the initiative of some MBA students in Texas and received great popularity. Such events occur once a year and enjoy great prosperity contestants, which greatly increases their competitiveness.
Contests
Organized by universities
* Babcock Elevator Pitch Competition – Wake Forest University
* Creation of an enterprise competition – Ball State University
* Moot Corp. Competition – University of Texas
* The Duke Start-Up Challenge – Duke University
* IBK Capital Ivey Business Plan Competition – University of Western Ontario,
* OFC Venture Challenge – Clark Atlanta University
* Venture Adventure – Colorado State University
In the hands of commercial organizations
* Jungle Business Plan Challenge – Jungle Media Group
* S.E.E.D. Business Plan Competition – TechKnowledge Point Corp.
* Venture Bowl – National Institute for Entrepreneurship and Carrot Capital
You ask, perhaps, what makes these competitions are and where is their popularity come from?
Organizers
Although the organizers and sponsors, as a rule, the universities, there are several commercial organizations that host competitions business plan.
Competitors
Business plan competitions are events the student entrepreneur. Competitions are held for graduates or students, and it will not necessarily be an MBA. Contestants may be a student scientists, engineers, MDS or other professionals who seek to create a viable business plan hoping to enter such competitions.
The popularity of such contests have also made some of the other layers: a business plan competition is also organized to give people the opportunity to start their own business. Business-plan competitions tend to occur as intercollegiate activities, but this competition formula also went to companies that want to facilitate the creation of new enterprises.
This is also the case of Ford Motor Company, which sponsored the Ford BEST (Building entrepreneurial success today) Business Plan contest in association with a score of “American advisors for small businesses” and DiversityInc. Best Business Plan Competition was held in the winter of 2004 and appealed to all American citizens older than 18 years. All the business plans were evaluated with the Consultative Group SCORE.
Why you should participate in such activities?
In addition to monetary prizes, though important enough, will rarely be sufficient to finance the fund company, has the advantage of learning from this experience – it will enrich the students’ knowledge is more than just the theoretical aspects, they learn from lectures. (more…)
